Natalia acquired a BSC Physician Assistantship for her first degree before pursuing a career in fashion. She launched the brand with her graduate collection in November 2020 which she called “The Divine Reminiscence “ A collection inspired by the bond she shares with her dearest mother, Mama Kekelifia Afeanyetornye (1)

The uniquely designed and named clothes from her debut collection drew inspiration from her mother’s style from the period Natalia was born, outdoored and raised.

 

Fueled by her passion for creativity, She is determined to build an African owned and inspired brand with intriguing designs that are internationally accessible.

 

Eledzine’s vision is to continuously embrace African, Life, Biblical and family inspired stories through design to celebrate the blessed, confident and gorgeous woman that is the Eledzine Woman.

 

Apart from running Eledzine as a brand, Natalia is also a freelancer,  She has worked with brands such as Devenity London for New York fashion Week and has done textile campaign designs for Woodin which has been on their billboards across Africa and many more.